What is Hotel Rebranding? Hotel rebranding involves adopting a new brand identity, which could be independent or under a chain, to improve visibility, pricing power, and guest experience. It may […]
Hotel Rebranding Strategy – Giving New Life to Established Assets
Why Do Hotels Rebrand? Hotels rebrand for a variety of strategic reasons: Declining revenues from brand fatigue A change in ownership or management Entry into a new competitive set or […]
Rebranding Hotels While Operational – Why Experience-Driven Transformation Work
The Rise of Mid-Life Rebranding in Hotels The Indian hospitality industry is experiencing a wave of hotel rebranding—not due to failure, but due to growth opportunities. Property owners seek to […]